Accelerated Mobile Pages (AMP)

AMP (Accelerated Mobile Pages) is a very useful platform for optimizing the speed of mobile pages. This is a very unique web component framework that can easily create improved, user-oriented experiences for the web. 

The main purpose of AMP is to provide its users an affordable way to improve the loading time of their mobile pages. Better loading time is a technical characteristic which will surely give your site additional ranking points and better popularity.

Google introduced AMP with an aim to make the process of website optimization easier. This, of course, refers to mobile phone pages, as we already mentioned.  

Accelerated Mobile Pages

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Of course, one can consult professionals who will work on site improvement. However, an issue with this is the fact that such services can sometimes go beyond one’s financial limits. So, turning to AMP might be a better option. 

This framework allows high quality optimizations which are affordable for businesses. AMP can help us achieve an optimized web experience, without much effort and high costs.

In this article, we will introduce the benefits of AMP and what it can offer. 

Accelerated Mobile Pages Might Be Useful to Your Website for These Reasons

  1. Improved Loading Time: As we mentioned, AMP’s main goal is for one to achieve better loading time of one’s website. The entire platform was established for mobile phone pages. With AMP, it is much easier to produce a convenient and fast-loading mobile website. 
  1. Lower Bounce Rate: Recent research done by Google has found that not only do mobile users expect fast loading times, but also their first impression of the website will determine whether they will return to it in the future.  
Accelerated Mobile Pages
  1. Higher Performance and Flexibility: Having accelerated the performance of a website, a natural thing to expect is to have better performance and flexibility. 

Using AMP properly, better performance and flexibility of your website will come naturally.

  1. AMP SEO: Using AMP will also give positive results in the SEO field. 


One of the main factors when it comes to search engine optimization includes reliable and convenient websites. 

In this sense, creating a fast-loading and reliable website via AMP will give contributions in this field, as well.

Accelerated Mobile Pages

How Does Accelerated Mobile Pages Affect The Bounce Rate 

Speed is a very important factor in today’s time. With the establishment of 4G and 5G, instantization has become a normal thing. If the user is looking for some information, and your website is slower than your competition, then they will surely leave and take their business elsewhere. So make sure to use AMP to make your website work at a faster pace.

Mobile pages also suffer a big bounce rate due to slow loading time. Even if you make your website mobile-friendly, but its loading time is slow, then users will leave without a doubt. 

There are two important facets for a mobile website which is the cause of high and low speed, these are as follows: 

  1. DOM ready time.
  2. Full-page load time.

DOM ready time – this term refers to the amount of time which an internet browser takes to analyze an HTML code. 

DOM can tell you a lot about bounce rate predictions for your website. The user cannot see when the HTML code is being received and parsed. However, the HTML code is the first thing that an internet browser analyzes, even before images, videos, etc.

This leads us to the load speed of the HTML code. Loading time of an HTML code is a crucial thing to observe. In case an HTML code cannot be loaded at an appropriate pace, an increased bounce rate can be expected. In times of 4G and 5G, anything which does not load instantly is not fast enough. 

Now you must be wondering what’s the solution to it? There is actually a suggestion which we might follow. By the suggestion, one should avoid using JavaScript which will disable the browser from analyzing the HTML code. 

Full-page load time – this is a term which we use in order to describe the time a page will take to load all of its assets. The assets subsmuse images, videos – anything which makes that site valid. It is important to have a faster full-page load. With the optimization of images and videos, bounce rate will decrease. 

Bounce rates drastically increase when a page does not load fast enough. Actually, a main reason for an increased bounce rate is a website’s slow loading time.  In the worst-case scenario, it is found that 80% of the users will hesitate to click on your website again, if they had any experience of slower loading time with your website in the past.

How Does Accelerated Mobile Pages Work? 

There are three crucial factors which enable mobile page optimization with AMP: 

  1. AMP HTML: It is a subdivision of HTML. However, it is similar to normal HTML. So, you will easily learn how to use it, if you know the basics of HTML.
  1. AMP JS: This is a platform which was established in order to support the work of mobile pages. AMP JS ensures that all elements on your page work properly. When everything operates flawlessly, you can expect your visitors to have the best website service. 
  1. AMP CDN: This is an acronym which means Content Delivery Network. The main role of AMP CDN is to enable optimizations on your website. This is done through a network of servers which optimize website performance, based on users’ geographical location. 

Analyzing Accelerated Mobile Pages (AMP) 

It is important to note that AMP pages can easily load in any browser, because their pages are similar to the ones based on the HTML code. 

However, you cannot use analytics on Accelerated Mobile Pages (AMP) the way you do on HTML pages. 

With AMP, analytics data collection is first implemented as a top layer on the Measurement Protocol. Then, user IDs are created at random and saved in local storage or as cookies 

What is a user identifier (user ID)? User ID is a specific code that is assigned to each user, so that they can be identified specifically in the online environment. The AMP tag supports IP truncation. Data from AMP documents is always IP anonymized.

Performing analytics on AMP pages depends on two things

The first thing to do is to provide an explanation to users as to how Analytics collects and analyzes data. 

Also, if some do not want to do that, you should offer a possibility to reject one’s data analysis. 

You can give your users a feature to opt out, by linking to Google privacy and Terms, which includes a link to the Analytics opt-out page. 

The second thing is using AMP Analytics on mobile pages. 

Capabilities and limitations

If you use AMP properly, you will be able to obtain the following information: 

  1. Page data such as Domain, path, page title,
  2. User data such as client identification, where they are located, etc. 
  3. Browsing data such as referrer, unique page view ID,
  4. Browser data which determine the height of the screen, its width, etc. 
  5. Interaction data such as page height and page width,
  6. Event data.

Cache vs. non-cache analysis

The point of this section will be to explain users’ interaction with AMP pages in two domains. Those two domains are cache and non-cache. 

Also, this section will be useful for gaining a deeper insight into the nature of AMP. 

You can do this by following these instructions to send data to analytics via a custom path. 

These instructions are as follows: 

  • The first step is to add a new custom dimension using the Analytics interface. While doing this, it is important to set a hit-level dimension. Besides that, inserting your index number is obligatory, as well.
  • The next step subsumes adding the next configuration code to your analytics: 
cache Accelerated Mobile Pages
  • Then go and relaunch your Accelerated Mobile Pages pages, and you will be able to see the hostname flowing into the new custom dimension now. 
  • When you relaunch your AMP pages, you can now easily set up a Custom Report with the new custom dimension. Alternatively, you can now access the custom dimension in any of your normal reporting processes.

Using AMP Tool For WordPress 

You can use the Accelerated Mobile Pages tool to analyze what your website is lacking and what to do in order to fix this. It is important to follow these steps in order to perform a website analysis.

Step 1

First, go to the amp.dev/page-experience and enter the URL of your website and click on “Analyze”. The page should look something like this:

Accelerated Mobile Pages

This tool will analyze your website after a short period of time. The image above, for instance, has offered an analysis of the web page typed in the ‘’Analyze’’ bar. 


Step 2

The image below this paragraph shows us another asset of Accelerated Mobile Pages. What is important to note is that AMP will tell us whether a page meets the required criteria. 

Scrolling down that same page, you will be able to see the URL report, as well.  

All of these tools have, as their goal, making your website more approachable to the users.

Here we see that the AMP plugin landing page, amp-wp.org is doing pretty well, and that it has met the main criteria.

Accelerated Mobile Pages
core web vitals Accelerated Mobile Pages

How To Use Accelerated Mobile Pages On Different Components Of Web

AMP consists of numerous tools and features. Having access to them opens up numerous possibilities for improving websites, such as: websites, emails, ads, etc.  We are going to touch upon these possibilities in the following paragraphs. 


AMP for websites 

AMP has at its disposal the tools which you can use for website optimization. AMP will help you meet the Page Experience ranking signals while remaining flexible and customizable to your needs. Page experience is based on a set of criteria that Google follows, in order to rate users’ website experience. 

Google does not only determine the experience based on the presented information. Images, videos, design, etc. all determine whether a user’s experience on a website will be positive or negative. 

With the help of AMP, one can be sure to quickly achieve a high website score. Also, estimates suggest that AMP helps domains pass the Core Web Vitals. This is another proof of its usefulness.   

You can quickly build pages with AMP’s extensive component library. These components are DIY ‘’copy-and-pastable’’. These meet a wide range of UI and functionality needs also. Also, it is possible to adjust and customize them by using such assets as CSS. 

AMP for Visual Web Stories

Web Stories can immerse your readers in fast-loading and full-screen experiences. With the Web Story format (formerly known as AMP Stories) you can easily create visual narratives, with engaging animations and tappable interactions. 

What is really interesting is that this feature can be used for free. Having this in mind, we would gladly recommend using AMP for Visual Web Stories. Visually attractive content always improves impressions of reliability and trustworthiness.  

Benefits of Web Stories:

  1. Create beautiful and engaging content easily
  2. Creative flexibility for editorial freedom and branding
  3. Sharable and linkable on the open web
  4. Track and measure
  5. Fast loading times
  6. Immersive storytelling
  7. Robust Advertising Support

AMP for emails

AMP for email allows its users to include AMP components inside rich, engaging emails, in order to make them more diverse, dynamic and personalized. The unique AMP email format provides us with a subset of AMP HTML components. This can be used in email messages that allow recipients of AMP emails to interact dynamically with content directly in the message. 

People all around the world send approximately 250 million emails – daily. It is the literal pillar of many consumers’, companies’ and enterprises’ workflows. Having this in mind, it is important to have dynamic and engaging content while exchanging emails.

However, using the email service on a phone can reduce the rich quality that we see on a desktop. That is why the AMP email seeks to enhance and modernize this email experience. The benefits of Email AMP are as follows: 

  1. Increased in-mail capabilities
  2. Safe and secure
  3. Consistency and scalability
  4. Increased personalization
  5. Interactive customer experience
  6. Improved and smarter services






AMP for ads

In the age of 4G and 5G, if it isn’t instant, it’s not fast enough! Even in situations when your ad is perfectly designed, its value decreases if loading the ad takes too much time.

That is why you need to use AMP. AMP has changed the way ads are built, delivered and measured on the web. Using AMP for enhancing the loading speed for ads is a great way to boost the business.

Improved presentation of advertisements is a highly encouraging factor that the website’s bounce rate will decrease. Also, advertisements which have a fast loading time are a guarantee of an increase in sales.

So, advertising continues to be the backbone for many websites when it comes to financial factors. With AMP the game of ads is changing dramatically and making it efficient for mobile users. The benefits of AMP ads:

  1. End to end experience is controlled
  2. Reduction of complexity in your operations
  3. Collaborative community
  4. Measurable viewability
  5. Maximization of your revenue
  6. Maximization of your ROI


Conclusion about Accelerated Mobile Pages

AMP is one of the ways that can help you speed up your web pages. AMP offers a better experience to mobile users. 

If you’re ready to ‘’amp up’’ your web pages, follow the tips and tricks mentioned above in this article. We have discussed many things starting from what AMP is, to its implementation which can be realized in many ways, as well as what its main components and features are.

It is obvious that AMP offers quite a bit of functionality to its users, so it is worthy of trying this platform out, with an aim of seeing how beneficial it really is. 

We really believe that these pieces of advice will prove themselves to be very useful to you!

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