Zentury Spotlight – Snowflake Acquires Neeva After They Announced Closure

Snowflake Acquires Neeva After They Announced Closure

Snowflake, the data cloud platform company, has acquired the former search engine, Neeva. 

When Neeva was introduced in 2019, it sought to upend the search engine industry by providing a substitute that put users’ privacy first and offered an ad-free experience.

Ramaswamy’s, the co-founder of Neeva, came with the belief that the quality of search results might be endangered by over-reliance on ads. Ramaswamy attempted to improve the search experience without the use of advertisements. Neeva’s goal was to return search to the consumers by emphasizing an interface that prioritized their needs over those of the marketers.

The main source of problem for Neeva was stepping into a competitive market, where even giants like Microsoft had difficulties competing with Google. Even though they managed to quickly attract users (about half a million monthly active users in four months), Neeva could not fight the established search habits from their users. 

About 4 months after Ramaswamy and Raghunathan had launched their product, they had announced Neeva’s shutdown due to sustainability challenges. However, it did not take long for Neeva to find a new course, since only a few days after they announced closure, Snowflake had announced they were acquiring Neeva. Neeva afterward shared the news on their site as well.

Enterprise data cloud provider, Snowflake plans to include Neeva’s conversational AI technology into their product offerings. Snowflake did not provide specifics on the new services they would provide, but it makes sense to combine data with AI and LLM skills to provide businesses new opportunities to use their data.


Google Search Console: New Details About Content Performance

With the new Google’s upgrades on Search Console Insights, we are getting new details about content performance.

This new function provides a “growing content” report that shows changes in impression and click growth for top-performing content over a given time period.

This report illustrates the ‘growth’ of content as shown in a rise in clicks or impressions when comparing data from one month to the next.

Google states that the new functionalities are active and accessible on websites not affiliated with a Google Analytics domain.

These updates offer more data, analytics, and insights that may be quite helpful in figuring out how Google Search responds to your content.

The new study could provide more suggestions for content and new approaches to comprehending and interacting with your clients, which might finally result in enhancements to your website.

Snowflake Acquires Neeva

Bing and ChatGPT Are Now Integrated

Bing increases the plugin ecosystem, integrates with OpenAI’s ChatGPT, and improves AI-powered search across Microsoft’s platforms.

Bing’s announcement that it is merging with OpenAI’s ChatGPT at Microsoft Build 2023 is a big advancement for AI-powered search.

Bing will now be ChatGPT’s default search engine, giving users a search experience that returns more up-to-date and fast results.

Through this integration, ChatGPT may base its replies on search and site data, giving users the opportunity to receive citations and gain additional knowledge right in the middle of their chat sessions.

Bing’s integration with ChatGPT is a part of a larger initiative by Microsoft and OpenAI to strengthen and expand the ecosystem of AI plugins.

Developers may create and publish plugins that function on a variety of platforms, including Bing, ChatGPT, Dynamics and Microsoft 365 Copilot, and Windows Copilot, using the common plugin platform.

With Bing’s increased plugin support, users will receive more accurate recommendations based on discussions. OpenTable, Wolfram Alpha, and recently added partners including Expedia, Instacart, Kayak, Klarna, Redfin, TripAdvisor, and Zillow are just a few of the plugins available.

In addition to ChatGPT, Bing is also integrating with Microsoft’s copilots. Utilizing Bing Chat, the recently announced Windows Copilot will provide tailored responses, relevant ideas, and speedy actions across Windows 11 apps.

Bing Integrated robot holding face

Web.com Announced New AI-Based Tools

The all-in-one web services destination, Web.com, has announced two new AI-based tools that assist consumers in selecting a domain name and generating content ideas. The AI Writer tool is currently available only for customers, while on the other hand AI Domain Name Generator is free and accessible to anyone without the need to register.

Web.com is offering security and email services, website building, SEO, hosting and domain. You may even say it is a one-stop shop where you can find all the things you need to launch a website.

Therefore, it makes perfect sense to create an AI-based tool that aids users in selecting a domain name at the start of their website journey. Also, content suggestions for blog posts, article extracts, and product descriptions are very helpful features that should enable their users to take advantage of OpenAI technology.

Snowflake Acquires Neeva

About AI Domain Name Generator

This easy accessible, public tool was mainly created to help users brainstorm domain name ideas.

Because it makes use of OpenAI technology, anyone who is used to using ChatGPT as a prompting tool will feel right at home using this tool.

However, the tool is so simple to use that even a person with no experience in generative AI is supposed to be able to use it.

The fun thing about AI Domain Name Generator is that it is free and accessible to everyone, and you do not have to be registered previously to use it.

SSL Certificate Does Not Boost Your SEO

The idea that an SSL certificate would “boost” a website’s SEO was debunked by Google’s John Mueller, who made it clear that an SSL certificate had no effect on SEO.

SSL, short for Secure Sockets Layer, is an encrypted communications protocol for secure Internet connections. It is a certificate that authenticates a website’s identity, as well as it authenticates the connection of the browser to the right server. The SSL certificate is an important part of secure transfer data over the Internet.

Many were confused by Google’s Mueller response that SSL certificate is not boosting SEO. This confusion might happen because HTTPS is a ranking factor, and as it follows every ranking factor will boost your SEO. Well, according to Google, that is not the case. 

Some ranking factors are quite lightweight and even if it is hard to accept, such factors play minimal role in determining how high a certain website might rank. 

Another reason why HTTPS is a weak SEO boost is because nowadays every site is using HTTPS, which results in a situation that every potential bonus of using HTTPS is canceled out.

SSL Certificate Does Not Boost Your SEO

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