Zentury Spotlight – Google Analytics Introduces User Conversion Rate Metrics

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One of Google’s most recent updates to their popular Google Analytics platform has many excited for what’s to come. The new User Key Event Rate and Session Key Event Rate metrics now automatically appear in the default user acquisition and traffic acquisition reports. This was a needed change that impacted not only tracking but the … Read more

Zentury Spotlight – Google Completed March Spam Update 

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Google Completed March Spam Update  Along with a core update, Google has announced that the spam update deployment, which started on March 5, is now complete. The spam update, which took about two weeks to completely roll out, focused on authority abuse, expired domain misuse, and scaled content creation. It is anticipated that the core … Read more