Zentury Spotlight – Google Analytics Introduces User Conversion Rate Metrics

One of Google’s most recent updates to their popular Google Analytics platform has many excited for what’s to come. The new User Key Event Rate and Session Key Event Rate metrics now automatically appear in the default user acquisition and traffic acquisition reports. This was a needed change that impacted not only tracking but the user experience overall.

It is important to understand these metrics if you are to utilize them effectively. Let’s first take a look at User Key Event Rate as a metric. It calculates the percentage of users performing predetermined key event actions. These are actions such as completing purchases or sign-up processes on a website.

The metric divides the number of users who took the desired action by the total number of users. On the other hand Session Key Event Rate is a metric that shows the percentage of sessions that resulted in a key event. The calculation is simply the number of key events divided by the total number of sessions.

Through these automatically calculated metrics, you can get a quick insight into your website and its utilization. By utilizing these tools you can improve your dedicated metrics and evaluate your marketing performance. Businesses can also optimize their spending strategies by gaining accurate insight into which channels and campaigns drive high user and session conversion rates.

Ultimately, all of this will improve the overall user experience and allow your business to set targets and measure progress over time.

google analytics

Google Advice On How To Fix Broken Backlinks

SEO performance has been a focus for online businesses for a long time now and this has caused some interesting issues. Broken backlinks are an element of SEO optimization that has started to significantly impact SEO performance.

For those unfamiliar broken backlinks are links with wrong URLs, which causes them to point to a wrong or non-existent website. A common example of a broken backlink is for pages that are no longer available and result in a 404 error. This happens for a plethora of reasons including, page deletion, URL changes, and even site migrations. All of which are common practices within the space. Thus broken backlinks are extremely common, especially in older content that needs to be updated.

If you wish to resolve this issue you must first learn to identify broken backlinks through tools like Google’s Search Console. Once you have your broken backlinks identified you have a few options based on what you want to accomplish.

The most common approach is to reach out to the webmasters of the linking sites and request an update to the correct URL. This method does take up a lot of time but is generally the most effective one. However, you can also implement redirects from any broken URL to a relevant page on your site.

Through this method, you can ensure that your content is effectively optimized and preserves its SEO value. The method is much quicker but will require you to work a lot to prevent future issues within your SEO strategy.

By doing all of this you can improve your SEO rankings significantly and even revitalize older content. Just remember to implement regular actions that maintain a clean and functional backlink profile in your business.

fix broken backlinks

Google Answers How to Handle Toxic Links

Moving on from broken links we have another issue that results in poor SEO ranking, toxic links. These links are usually a result of negative SEO attacks and poor link-building practices. If you encounter this issue you can have your search rankings significantly lowered with even your reputation impacted. Luckily, Google has recently addressed how to manage these links and restore your website’s SEO health. 

To start fixing this issue you must first identify toxic links and understand what they are. Usually, they come from unnatural or spammy sites that are low-quality and violate Google’s guidelines.

To easily identify them you can use tools like the Google Search Console to get an accurate rundown of your backlink profile. Through this, you can identify these harmful links and take action to minimize their impact on your SEO rating. The easiest way to do this is to remove the problematic links entirely, although this may not be possible at times.

If you find yourself in this situation your best option is to use Google’s Disavow Tool. The tool allows you to inform Google directly that you don’t want these links to be considered when assessing your site’s backlink profile.

It is important that you carefully approach the disavow process as any mistakes can harm your site’s rankings instead of fixing them. Once the issue is resolved just like with broken backlinks make sure to regularly monitor for toxic links. This will help foster a healthy SEO strategy that will take you far on your growth journey.

google toxic links fix

Google Answers Is Matching Title & H1 important?

Through Google’s Office Hours podcast, we got some interesting insight into the importance of the title element and the H1 element matching. The conclusion is that both the title tag and the H1 tag are crucial elements of a webpage’s HTML structure. However, each serves its own purpose for SEO optimization. 

Title tags are displayed in search engine results and browser tabs and have the role of attracting clicks. Additionally, they also convey the page’s main topic to search engines and users. Meanwhile, the H1 tag is typically utilized as the ain heading on a set webpage. It helps structure the content of the page and provides users with a brief overview of the page’s subject.

Based on Google’s recent statements it is important that these tags match exactly for the best SEO performance. Even if are different they should both accurately reflect the page’s content and include the relevant keywords. If they are different the title tag can focus more on being concise and attracting clicks while the H1 tag can be more descriptive for the improved user experience.

Ensuring that both the title tag and H1 tag are well optimized and mesh well is crucial for SEO. To impact your SEO ranking in the best way it is important to focus on clean and informative tags. Through this, you will enhance your site’s visibility in search results significantly.

matching title and h1

Overall, the latest updates from Google have highlighted various SEO aspects and shifted some priorities. If you master the relationship between the title and the H1 tag you will quickly achieve better results and SEO performance.

Leave a Comment