Zentury Spotlight – Google is Updating its Helpful Content System

Google is Working on Improvement of Image Verification 

Google is enhancing its search abilities by introducing two features to improve information and visual literacy in a time when misinformation is a worldwide problem.

Given the fact that content creators are continuously using AI to create images, these characteristics will enable users to evaluate the context and legitimacy of photos they see online.

The name of the first update is “About this image” and it is set to launch in the upcoming months.

• the tool is supposed to provide users with a wider context for a picture, such as:
• the exact time the image was indexed by Google
• the place where the picture first appeared
• other websites where the image has appeared online, including social media, and fact-checking websites.

This background information can help users decide if a picture is trustworthy or whether they should pay closer attention to its examination.

You are available to get the access to this tool by:

• using three dots on an image in Google Images results
• using Google Lens to search with an image or screenshot
• swiping up in the Google App when viewing a page containing an image
• using right-click on an image in Chrome on the desktop.

The update “About this image” has a goal to help users make sense of what they find online.

Google is Updating its Helpful Content System

At last week’s I/O, Google gave a sneak preview of an upcoming change to its helpful content system. This update attempts to improve the search experience for users by identifying content created from a personal or expert point of view.

Helpful content system encourages the content creators to focus on providing the people-first content rather than content that is designed to attract clicks. In this way, Google has a goal to rank more useful information on Search.

Google’s helpful content system updates will have a big impact on publishers. Now, sites are urged to delete harmful information and concentrate on producing dependable, trustworthy, and people-first content to minimize negative impact.

Practically speaking, this implies that in order for their work to be recognized as “helpful” by Google’s algorithm, content producers need abide by a number of essential principles:

Stick to Your Field of Competence: Content should be written with the target audience in mind, concentrating on subjects related to the site’s field of expertise. Less likely to be seen as useful is content created to increase search traffic or to capitalize on popular issues outside the site’s expertise.

Focus on One Subject: Websites have to have a main goal or focal point. Trying to cover several unrelated topics at once might make readers and search engines confused.

Provide Sufficient Answers: Content should attempt to educate or help the user, completely addressing their problems or inquiries. Content that makes readers feel like they need to conduct further research in order to get more useful data is not seen as helpful.

Ensure a Great Reader Experience: Content authors should strive to offer readers a complete solution. Though the material doesn’t provide a gratifying experience, it may still be considered useless even though it satisfies all the aforementioned requirements.

The Google Search Advocate Team Shares SEO Tips for News Sites

One part of the Search Advocate team at Google, Waisberg and Prommawin have discussed SEO best practices for news sites, focusing on high-quality content and efficient structured data usage.

Google has a plan to assist news websites in boosting the traffic and visibility of their content.

The Search Advocate team emphasized the value of producing trustworthy, informative content made for humans, not search engines while offering SEO advice for news websites.

In terms of technological improvements, Waisberg and Prommawin suggest utilizing structured data to provide publishing dates so that Google can understand when the item first went up or had a significant change.

Finally, they advise creating a website around current news items and making sure to include pertinent photographs and videos.

Microsoft Introduces New Bing and Edge Mobile-First Experiences

Bing and Edge will soon have improvements, according to a statement from Microsoft’s global head of marketing, Divya Kumar. 

Microsoft made an announcement at the beginning of May, and this week it is coming to life. The update is going to improve the Bing Chat experience with videos, Knowledge Cards, graphs, integrated sharing capabilities and better formatting.

Numerous new features are being added to the Bing application. A Bing Chat widget from Microsoft is now available for iOS and Android home displays.

By tapping the microphone button, you may ask questions or jump right into the new Bing Chat experience. A chat may be started on a PC and continued on a mobile device with the upgraded Bing app.

You will be able to ask questions about the information on a page or ask Bing to explain it with the use of the Edge app’s more context-aware chat feature.

Bing Chat Releases Four Upgrades

Bing has introduced additional chatbot upgrades, such as picture responses, topically optimized answers, and enhanced text formatting and copy-paste.

Bing unveiled a number of improvements to its AI-powered chatbot platform. These updates consist of:

• Images in Chat: Bing can respond to your searches with images.
• Answers Topically Optimized: To make it simpler for consumers to compare and comprehend information, Bing has updated the way it shows information on topics like shopping, weather, finances, and automobiles. 
• Improved Copy and Paste: A smoother workflow is now possible when copying code or other blocks of structured text in Bing chat.
• Enhanced Text Formatting: Your conversation prompts can now contain text formatting elements including paragraphs, bullets, and numbers.

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