Zentury Spotlight – Google Releases TW-Bert to Improve Ranking System

Google Reduces the Visibility of “FAQ” and “Howto” Results

Google officially announced that it is going to restrict the websites that provide “FAQ” rich results and where “HowTo” results are displayed.

For the majority of websites (but not all), the FAQ rich results will largely be phased away, whereas the HowTo will be entirely deleted from mobile search results.

Although this is a formal declaration, Google recently revealed in a search dashboard notification that it had already reduced the visibility of FAQ rich results in April 2023.

Google is downgrading these two rich result forms in order to provide consumers “a cleaner and more consistent search experience.”

They declared that it will only be displayed for the government and websites with significant authority in the field of health.

Google Rich Results are search functions that prominently display webpage content and upgraded listings, leading to the generation of extra traffic.

Rich results can appear as carousels, lists in a sidebar, stars, or bigger pictures like those found in recipe cards.

A special type of structured data called “HowTo rich results” displays graphics and the procedures for carrying out an activity.

For a Frequently Asked Questions (FAQ) rich results, publishers need to develop question and answer content, along with the corresponding structured data.

In less than a week, these adjustments will be implemented everywhere. Only a few very detailed results will still be presented as an experiment.

Google Reduces the Visibility of “FAQ” and “Howto” Results

Google Clarifies: Does Semantic HTML Element Matter?

In an SEO Office Hours session, Google’s John Mueller responded to a query concerning the <article> semantic HTML element’s effect on Google.

Although John provided a clear response to the question, he left out some important context that must be addressed.

During the session, the person asking the question wanted to know how Google handles <article> HTML element, and whether it is a good idea to enclose the product listing content with that element.

In a document, page, application, or website, the HTML element <article> signifies a self-contained composition that is meant to be independently distributable or reusable.

Mueller answered simply that the <article> HTML element does not leave an impact on Google Search. He states that this element is comparable to many other kinds of HTML tags, and that utilizing HTML is so much more than simply using Google Search.

Don’t only concentrate on SEO, Mueller advises; sometimes using a certain sort of markup is necessary for accessibility or semantic reasons.

Mueller also proposed using the article> element to improve accessibility for websites.

Semantic HTML Element

Google Releases TW-Bert to Improve Ranking System

Google shared the launch of Term Weighting BERT (TW-BERT), the ranking framework that enhances search results and is simple to use in current ranking systems.

TW-BERT is a ground-breaking new framework that enhances ranking procedures all around, including query expansion, even though Google has not publicly acknowledged employing it.

It assigns scores to words within a search query in an attempt to make more precise determination on what documents are relevant for that search query.

Two alternative search strategies are covered in the study article. One uses deep learning models, the other statistics-based.

Following a review of the advantages and drawbacks of these various techniques, it is suggested that TW-BERT is a way to combine them without suffering from any of their drawbacks.

One of the numerous co-authors of TW-BERT is well known Marc Najork, a Distinguished Research Scientist at Google DeepMind and a former Senior Director of Research Engineering at Google Research

He has co-authored several research publications on various themes related to ranking algorithms and many other themes.

Google Releases TW-Bert

US District Court Approves Key Antitrust Lawsuits Against Google

Key antitrust complaints against Google are approved by the U.S. District Court, potentially opening the door for changes in digital advertising.

The US Department of Justice (DOJ) and the Attorneys General of 38 states accuse Google of engaging in anti-competitive behavior that is in violation of Section 2 of the Sherman Act in the complaints.

As a result of the court’s decision to reject claims related to Google Search’s design, Google announced a partial success.

Nonetheless, Google’s distribution agreements, which force its search engine to be the default on browsers like Apple’s Safari and Android devices, are at the heart of the antitrust dispute.

The agreements with Google, according to the Attorneys General, hurt specialized vertical providers (SVPs) in two significant ways:

  • They claim that the visibility of SVPs on Google’s search engine results page has been restricted, making it more difficult for people to locate and access their information.
  • Second, Google has mandated that SVPs give Google their data and content under conditions that are no less favorable than those that Google offers to other businesses. SVPs are at a disadvantage relative to Google’s partners because of this.

As these cases contest Google’s monopolistic dominance in search and online advertising, the outcome of these procedures might change the digital advertising industry.

In the continuing legal conflict over Google’s market dominance, the court’s decision to move forward with the trial may leave a big impact on the industry.

Antitrust Lawsuits Against Google

Google on Disabling Indexing of Banner Ads as Main Content

John Mueller from Google shares a response  on whether the content placed before the main content as part of the post is indexed by Google.

The individual asking the issue on Reddit is using a theme that inserts material like advertisements in a certain area of a WordPress article using a special type of code called a hook.

A hook is a practical way for a theme or plugin to alter the structure of a webpage without having to fiddle with the WordPress core code.

In this instance, the individual posing the query has a theme that makes use of a hook to insert a block of material (such as an advertising) before the main article of the webpage.

Disabling Indexing

The inquirer wanted to know whether Google would see that block of content as a part of the webpage post, the main content.

John Mueller answered very simply that it is not possible to noindex a part of a page like that. However, there are many other possibilities for boosting the SEO of the webpage.

Google is mainly interested in the main content, so for instance making the location of the main content clear for Google is a good SEO practice. 

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